Campaign Manager – Influencer Marketing (m/f/d)

About GameInfluencer GmbH

GameInfluencer GmbH is an international influencer marketing company specialized in the gaming, entertainment, and tech industries. We help top-tier brands and game developers connect with the right creators, execute impactful campaigns, and expand their global reach. Our mission is to shape the future of marketing in a fast-paced digital world by combining creativity, data- driven insights, strong creator relationships, and scalable campaign execution

Position Overview

As Campaign Manager, you will own campaigns from client briefing through strategy, creator selection, negotiation, execution, optimization, and final reporting. You will act as a key point of contact for clients and internal stakeholders and will be expected to proactively identify risks, solve problems, and ensure campaigns deliver against both client expectations and commercial targets. You will also support the development of junior campaign team members, improve internal processes, and contribute to campaign strategy and account growth.

Key Responsibilities

• Own and manage influencer marketing campaigns from briefing to final reporting across platforms such as YouTube, TikTok, Twitch, Instagram, and other relevant channels.
• Lead selected key projects and client accounts, acting as a trusted day-to-day contact and ensuring strong communication, expectation management, and delivery.
• Translate client objectives into clear campaign strategies, creator profiles, budgets, timelines, deliverables, and measurable KPIs.
• Research, identify, evaluate, and select creators based on audience fit, content quality, performance data, brand safety, and campaign objectives.
• Lead creator and talent-management outreach, rate negotiations, contracting coordination, briefing, content review, and delivery management.
• Manage campaign budgets and creator spend responsibly, including rate benchmarking, cost negotiations, forecasting, and margin awareness.
• Ensure campaigns launch on time, remain within scope and budget, and meet agreed quality standards.
• Monitor campaign performance throughout execution and proactively recommend optimizations, additional creators, paid support, or other measures where needed.
• Own campaign reporting and performance analysis, including views, reach, engagement, CTR, conversions, CPM/CPV, ACCV, ROI, and other campaign-specific KPIs.
• Present results, recommendations, and strategic learnings to clients and internal stakeholders.
• Identify opportunities to grow existing client accounts through strong execution, proactive ideas, and a deep understanding of client needs.
• Work closely with Sales, Growth, Finance, Product, and other internal teams to ensure smooth campaign handovers and execution.
• Support and mentor junior campaign managers, interns, and working students, helping establish strong campaign-management standards.
• Contribute to improving internal workflows, templates, benchmarks, reporting standards, creator processes, and campaign-management systems.

Qualifications & Experience

• At least 2–3 years of hands-on experience managing influencer marketing campaigns, ideally within an agency, gaming publisher, entertainment company, or creator-focused business.
• Proven experience independently managing campaigns from planning through execution and reporting.
• Experience working directly with clients and managing multiple internal and external stakeholders.
• Strong understanding of influencer marketing across YouTube, TikTok, Twitch, Instagram, and emerging creator platforms.
• Experience negotiating creator rates, managing campaign budgets, and evaluating creator performance and cost efficiency.
• Strong understanding of campaign KPIs and performance metrics such as CPM, CPV, CTR, conversions, engagement, reach, and ROI.
• Excellent written and spoken English. German or other additional languages are a plus.
• Strong organizational and project-management skills with the ability to manage several campaigns and deadlines at the same time.
• A genuine interest in gaming, creators, social media, entertainment, and digital culture.

Bonus Points

• Experience managing six-figure influencer marketing budgets or large multi-market campaigns.
• Existing relationships with creators, talent managers, or influencer agencies.
• Experience in gaming, games publishing, esports, consumer tech, or entertainment.
• Experience with paid media / creator whitelisting / Spark Ads or integrating paid amplification into influencer campaigns.
• Experience using tools such as Google Sheets / Excel, PowerPoint / Google Slides, CRM systems, creator databases, or project-management platforms.
• Experience mentoring or managing junior team members

Skills & Personal Attributes

• Ownership: You take responsibility for the success of your projects and do not wait for someone else to solve problems.
• Client Leadership: You communicate confidently with clients, manage expectations, and build trust through strong execution.
• Commercial Mindset: You understand that great campaign management includes performance, budget discipline, and profitability.
• Structured Execution: You can manage many moving parts without losing sight of deadlines, details, or priorities.
• Data-Driven: You use data and benchmarks to make better creator, budget, and optimization decisions.
• Problem Solver: You stay calm under pressure and find practical solutions when campaigns do not go according to plan.
• Clear Communicator: You communicate directly, professionally, and transparently with clients, creators, and colleagues.
• Team Player: You share knowledge, support junior team members, and help improve how the wider team operates.

What We Offer

• Ownership: Lead meaningful international campaigns and key accounts rather than simply supporting execution.
• Global Clients: Work with established gaming, entertainment, and technology brands on international campaigns.
• Professional Growth: Take on increasing responsibility across campaign strategy, client management, and account development.
• Collaborative Culture: Flat hierarchies, direct communication, and a team that values strong ideas and practical solutions.
• Flexible Work Arrangements: Remote work with a high degree of autonomy and responsibility.
• Industry Exposure: Opportunities to participate in major gaming, creator, and entertainment events.
• Impact: Help shape campaign processes, standards, technology, and the future development of GameInfluencer.

Location & Availability

• Remote position. Full-time availability preferred. Depending on the final hiring setup, candidates should be able to work effectively with our European team and international clients.

How to Apply

If you have proven influencer marketing campaign experience, enjoy owning complex projects, and want to work with leading brands in gaming, entertainment, and technology, we would love to hear from you. Please send your CV and, where possible, examples of campaigns, clients, budgets, or results you have managed.